Aug 31, 2016 my friend sally hogshead is a new york times bestselling author and worldclass branding expert. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. Sally hogshead reveals the seven triggers of fascination and how to get others to fall in love with your. How to create something so fascinating that people.
Ive read sally hogshead s fascinate twice in the last 12 hours. Fascination is the most powerful force of attraction, drawing customers into a state of. Sally hogshead teaches audiences how to communicate and add value in the first 9 seconds. How to create something so fascinating that people cant. Its an excellent book, and an amazing tool for gaining. The revised and updated fascinate by sally hogshead is a mustread marketing book for 2016. This book includes a private code to unlock one free complete profile. Fascinate, revised and updated sally hogshead hardcover. Hogshead transports readers to the world of art and science to clear the mystery. She uncovers what fascinates people, and explains why and how to craft a fascinating message that gets your brand noticed. When i looked over the transcript of this interview, i noticed that sally hogshead used words like involuntary and instinctive to describe the drawing power of the triggers that she wrote about in her latest book, fascinate. Witchcraft, green peas, and sigmund freud introduction.
See more ideas about fascinator, personal branding and brand archetypes. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. Sallys book gives you the tools, clarity and positioning to own your brand. On this episode with sally hogshead we talk about how to make your personal brand fascinating, so fascinating that it will drive the highest level of profits to your business. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. How to define your most fascinating story with sally hogshead. It doesnt matter if you are the most brilliant blogger if nobody reads your post. Sally hogshead speakers bureau and booking agent info. In our september book of the month, author sally hogshead breaks the bonds of traditional branding. The word fascinate comes from the latin fascinare, meaning to bewitch or hold captive so that others are powerless to resist. Everyday low prices and free delivery on eligible orders.
To become more successful you do not have to change who you areyou have to. Sally s book gives you the tools, clarity and positioning to own your brand. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. Your customized online report, based on sally hogsheads extensive research on what fascinates listeners, will reveal how you fascinate others, including your top two fascination advantages in communication the personality archetypes you need on your team to optimize your success the five words to describe your personality. Sally kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone. Jun 17, 2014 i first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. In the lecture she said, it doesnt matter how incredible your idea is, if nobody knows.
Hogshead appears in media such as the today show and live with kelly and michael, and has been featured as one of the top five speakers in the u. One of the top 10 brand gurus in the world in 2015, she went on to measure 700,000 consumers with the science of fascination. Different is better than better learn why standing out and knowing how to fascinate is your greatest competitive advantage. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behaviorfascinationand how businesses, products, and. To become more successful you do not have to change who you areyou have to become more of who you are. Rather than enjoying a fine book considering a cup of coffee in the afternoon, on the other hand they juggled subsequent to some. Your customized online report, based on sally hogshead s extensive research on what fascinates listeners, will reveal how you fascinate others, including your top two fascination advantages in communication the personality archetypes you need on your team to optimize your success the five words to describe your personality. How to fascinate with sally hogshead home facebook. Speaking of fascination, lets start with sex, shall we. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. Sally hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most awardwinning advertising copywriter in the u. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte. Apr 25, 2011 in todays world of 9second attention spans, our introductions mean morethanever before.
Sally hogshead speaker agency, speaking fee, videos. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. Hundreds of corporations and small businesses use the fascinate system, including twitter, ibm and porsche, as well as universities such as nyu. An author, speaker, and internationallyrecognized marketing expert, sally works with worldclass brands such as cocacola, nike, target, and frequently appears in national media such as nbcs today show and the new york times. Author, advertiser, branding expert, media marketer and mother of eight, sally joins us to share her story and what led her to the creation of her fascination personality test. Get free bonuses when you order your copy at brandfascination. Sally hogshead after graduating from duke university, sally skyrocketed to the top of the advertising elite, creating tv commercials for brands like nike and cocacola. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not.
Sally hogshead and the fascinate test were a 10 on the cultural impact meter. Tedxatlanta sally hogshead how to fascinate youtube. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Sally hogshead s new system will provide a test to see yourself as the world sees you. She says that all successful brands rely on seven triggers. This is a transformative work, a beautifully written book that will forever change the way you see the world. In todays fastpaced world, its tough to find the time to read. Hundreds of thousands of people took the fascination advantage assessment in order to reveal their personal advantage, an archetype that reveals the unique way that the world finds them captivating. Her campaigns for brands such as mini cooper, nike, godiva and cocacola have fascinated millions of consumers. She is an international keynote speaker, with proprietary research published by both harpercollins and penguin. Sally hogshead is the chief fascination officer of fascinate, inc. Plus hundreds of other tips shared by the fascinating author, sally hogshead.
Sally hogsheads ted talk how to fascinate is very inspiring. By 24, she was the most awardwinning copywriter in the u. How to fascinate sally hogshead linkedin slideshare. Make your brand fascinating with sally hogshead mike. To explore and explain fascinations irresistible influence, sally hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting indepth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. Statistically, about a third of you are lying right now. In todays world of 9second attention spans, our introductions mean morethanever before. Tedxatlanta how to fascinate brands intentionally activate every one of these seven triggers every day, but so do people, explains sally hogshead, discussing how the triggers with which the brain is hardwired to react can be activated in order to make people pay attention to you. A newly revised and updated edition of the influential guide that explores. Your seven triggers to persuasion and captivation, explains how to exploit your own personality traits in order to knock anyones socks off. Youre not going to take continue reading fascinate. Sally hogshead generally travels from orlando, fl, usa and can be booked for private corporate events, personal appearances, keynote speeches, or other.
Apr 08, 2018 sally hogshead transcript raise your hand if youve ever tried online dating. Apr 25, 2016 the revised and updated fascinate by sally hogshead is a mustread marketing book for 2016. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft. When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. You are about to find out why people pay for not what you do, but for who you are. Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. Your 7 triggers to persuasion and captivation contents preface. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework for fascinating anyone. In the interview, i asked sally to explain how each of the triggers works, but also to beyond and. Participants learn how to fascinate, to become more memorable and valued.
In the book sally explains how fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. Fascination is the most powerful force of attraction. Which book you buy off the shelf structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. I first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. Discover your highest value through the science of fascination. If you havent read fascinate by sally hogshead go out and grab yourself a copy. The book s conclusions are putatively supported by research done with 1,000 generation x professionals.
Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. Apr 26, 2016 sally s book gives you the tools, clarity and positioning to own your brand. Sally hogshead transcript raise your hand if youve ever tried online dating. The book identifies the types of brand communication that companies use to fascinate customers using research gathered from 100,000 individuals. David burkus interviews sally hogshead on radio free leader. Sally hogshead fascination assessment test insiders. Jan 05, 2015 sally hogshead is the chief fascination officer of fascinate, inc. Highly enjoyable look at what has grabbed people through the ages. The books conclusions are putatively supported by research done with 1,000 generation x professionals. The 7 advantages of fascination from genius network duration. In 2010, harpercollins published hogshead s book, fascinate.
Fascinate, revised and updated lydbok sally hogshead. My friend sally hogshead is a new york times bestselling author and worldclass branding expert. Sally hogshead is an international hall of fame speaker and new york times bestselling author of how the world sees you, a complete guide on how to defeat the threat of competition and add value to every communication. How to make your brand impossible to resist by joosr available from rakuten kobo. Sally hogshead created a method to identify how each person is able to captivate their listeners. Once you know what makes you valuable to others, you are more authentic and confident in manner.
But with joosr guides, you can get the key insights fr. Your seven triggers to persuasion and captivation, explains how to exploit your own personality traits in order to. Listen to the podcast on sally hogshead is an american author, professional speaker, chief executive officer of fascinate, inc. Lust, mystique, alarm, prestige, power, vice and trust. In sally hogshead s ted talk, she suggests that an fascinating introduction is a crucial door to make connection and expose ones hidden brilliant ideas in a competitive and distractive. Find out more about creating fascinating messages at. Your 7 triggers to persuasion and captivation sallys books are founded on a scientificallybased system of influence, based on the.
Your 7 triggers to persuasion and captivation by sall hogshead isbn. Sally hogshead is a keynote speaker and industry expert who speaks on a wide range of topics. Love sally hogshead and her wisdom and her passion for this topic. Com book its not your customers job to know what makes you different. Sally hopes that one day, youll be able to meet and talk about your answers in person. Discover your highest value through the science of fascination is based on the premise that to become more successful, you do not have to change who you areyou have to become more of who you are.
1536 1310 1521 845 417 931 1208 566 342 539 268 331 518 719 630 1118 1396 417 1333 886 42 1113 171 1540 1420 213 1584 1061 971 960 385 1458 661 1081 1334 1105 1196 640 225